Principle Denim

Principle Denim Innovators was founded in 2015 with over 25 years of high-end denim design and manufacturing with a mission to bring exceptional fits & styles in the highest quality materials back to the premium denim market at an accessible price point. They source the globe for the most rich, authentic, exceptional denims and bring them to their Downtown Los Angeles studio where their design team creates specially developed washes and modern fits to exquisite perfection. Each pair of jeans is individually hand-crafted, true to their company mission of excellence in manufacturing without an exaggerated price.